Vertical SaaS founders each serve different markets, fund in different ways, and have different goals and outcomes. Why should their SaaS benchmarks be the same as those at VC-funded horizontal software companies?
- Are you a system-of-record platform or an add-on that integrates with many apps?
- Does your industry adopt technology quickly or very slowly?
- Does the Rule of 40 really apply to your business at your stage?
- What are the key levers for expanding your share of wallet with existing customers?
- What are the key financial and operational metrics at our stage?
- What are companies like yours doing in similar industries?
You can get peer-specific insights like these by participating in the annual Tidemark Vertical & SMB SaaS Benchmark Survey.
Tidemark publishes great content for vertical SaaS founders and has the only conference for vertical SaaS founders I know of, called VSaaS Collective Live.
I know the team at Tidemark and they are doing great things to provide practical help to vertical SaaS founders.
Answer some simple survey questions about your vertical SaaS business here: https://www.surveymonkey.com/r/7TRVNVG.
The responses are anonymous and confidential.
You’ll get the 2025 Vertical SaaS Benchmark study when you participate.
Contact Michael Tan or Eva Pullano at Tidemark if you have questions
