#186: The Grind Behind a Stellar SaaS Exit in the UK – Simon Swords

by PE Support | Mar 5, 2026

  Simon Swords founded Fundipedia after starting in a backyard shed, building bespoke software. Originally a custom development shop, his firm built a data governance platform for major buy-side asset managers including HSBC, Barclays, and...

#185: Survived COVID and a PE Exit —A Travel Tech Founder’s Journey – Steve Reynolds

by PE Support | Feb 26, 2026

  Steve Reynolds didn’t start TripBam to disrupt the global hotel industry—he simply noticed that corporations weren’t getting the discounts they negotiated, and no one was checking. After 30 years in travel technology, he saw a broken system...

#184: Fixing Software Development Messes For Non-Technical Founders – Keith Shields

by PE Support | Feb 19, 2026

  Keith Shields is co-founder and CEO of Designli, a custom software development company that’s helped non-technical founders build over 200 digital products in 13 years. After struggling to build apps through unreliable agencies in his own...

#183: Selling to the Gorilla: Snap’s Strategic Exit to ICE Mortgage Tech – Will Caldwell

by PE Support | Feb 12, 2026

  Will Caldwell started Snap after his first real estate software startup fizzled, pivoting from agent tools to regulated compliance data. He discovered lenders were required to buy hazard and flood certifications, and realized this was a...

#182: Why Focus Beats Funding in Crowded SaaS Markets – Luigi Mallardo

by PE Support | Feb 5, 2026

  Luigi Mallardo joined Woffu as an early angel investor and later became CRO, helping founder Miguel Fresneda shape a practical SaaS growth path. Based in Barcelona, Spain, Woffu has built a modern cloud-based time and attendance platform for SMEs...