Persistence Beats Perfection in the Startup Game

by | Aug 7, 2025

Jesse Burrell co-founded and led BatchService to $35 million in revenue in under five years. Then, regulation changes hit. Economic shifts followed. The bottom fell out.

It was brutally hard to deal with the new reality and get back to growth.

Jesse Burrell is the CEO and co-founder of BatchData, previously known as BatchService. It’s now a real-time data and API platform designed for property-tech startups and enterprises requiring massive and current housing data.

Jesse was a real estate investor who needed better data to target his marketing efforts. BatchService was launched in 2018 with data brokering and subsequently built additional SaaS products for real estate agents that were very successful.

BatchService grew rapidly to $35 million in revenue by 2022, but regulation changes and economic shifts contracted their core business, forcing them to make drastic cutbacks and strategic pivots.

They launched an enterprise data service with APIs for larger companies in 2021, which is now known as BatchData.

In July 2025, BatchService sold its “B2C” software business, comprising two successful products — BatchLeads and BatchDialer — to PropStream for an undisclosed amount in cash.

Jesse and his co-founders retained the B2B BatchData enterprise data business, now refocused with 30 employees.

It was a wild ride with big ups and downs, and it’s not over, as Jesse describes:

“I had a couple years where I was pinching myself with the amount of money I was taking home every month. It was pretty wild how fast we rose in the first years. So when things changed for us, the fall really hurt, especially when we felt invincible and every idea worked brilliantly for three years.

“When things changed, we stayed pretty patient and calm, but there was a lot of nights, weeks and months. I went home feeling like a failure and I don’t think I was failing. I just think it was the conditions that we got put in.

“But it was really hard on me mentally. It was very, very tough to get punched so hard in the mouth with a multitude of things in a short period of time. You’re not as good as you think you are when it’s going good and when it’s going bad. It’s not typically as bad as you think you are.

“A lot of it has to do with conditions and things that happen that are out of your control. You’re fighting that because you’re an entrepreneur and you’ll figure it out if you are just persistent and don’t give up.”

Instead of folding, Jesse and his team:
→ Stayed patient through the storm
→ Pivoted to enterprise APIs
→ Successfully sold the B2C business
→ Retained the core data platform with 30 employees

The lesson?

You’re not as good as you think when winning. You’re not as bad as you think when losing.

Persistence beats perfection.

The roller coaster never stops. The question is: will you stay on?

Check out this helpful interview with Jesse Burrell on the Practical Founders Podcast.

Greg Head posted this on LinkedIn on August 7, 2025.

Check out the comments and join the discussion on LinkedIn.

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