After a successful exit, most SaaS founders take some time off to rest and get healthy. It was a long journey. But they almost always get back in the startup game after a year or two, sometimes sooner.
Very few founders stop creating cool products and practical startups, despite the pain and effort they know is coming.
Josh LaSov is the founder and former CEO of Satori Reporting, an advanced reporting and business intelligence (BI) solution for mid-market businesses that use NetSuite financial software.
Satori provided pre-built reports and dashboards, a tailored data warehouse, and detailed data models that leveraged the popular Power BI software.
Josh launched Satori, his second NetSuite solution, in 2019 and it grew quickly in the NetSuite ecosystem, with a savvy team and no outside funding.
Satori was sold it to private equity buyer Insight Partners in 2022 and combined with another NetSuite provider, Zone & Co., and Satori is now called Zone Reporting.
Josh spent some months helping after the acquisition, but then he moved on to become a “newly retired founder.” It didn’t last long.
Josh describes his short-lived retirement experience:
“When you have a good exit, you can assume the lifestyle that you desire to live, you can slow down. So from 2022 until starting Cauzzy.ai in 2024, I did that, I worked out every day. I educated myself, read every newspaper and news site. I took time for myself.
“I found out that retirement wasn’t fulfilling. I needed more. I didn’t want to be on the sidelines. I felt myself getting slower, like I was retiree. I appreciated the journey more than the destination. But there’s a balance and I could achieve that balance.
“I needed to do something, but I didn’t want to just jump into something just to do it. I was to be patient until I found something that I was passionate about and that’s realizable. I thought, I can do this again, I want to do this again. Let’s take our time and focus a bit more on balance this time, but let’s get back in the game.”
He’s back in the game now with his 3rd startup, Cauzzy.ai, just launching this month.
In this Practical Founders podcast episode, Josh also talks about:
- The benefits and challenges of building add-on solutions in the NetSuite ecosystem
- Their ROI of non-dilutive funding and strategic angel investors, selling two companies, then getting bored and restless
- Starting his third company, CauzzyAI to provide AI-powered automated financial analysis and insights.
Check out this thoughtful interview with Josh LaSov on the Practical Founders Podcast.
