Don't feel bad when someone tells you your startup serves "just a niche." It's actually a compliment. Everything is a niche of a niche...of a niche. This is an old put-down in …
Investors and acquirers know there is a huge difference in company value between these two kinds of $5M ARR software companies. One kind of company will accelerate. The other kind will decelerate. What …
For startup founders who have just finished building their first "sellable" product, I am often the first to tell them what their real title is. For their primary job. It's VP of …
How many things did you try before you decided on this startup idea? First-time entrepreneurs are surprised to hear this question. They just don't know simple "innovation math" yet. Experienced entrepreneurs know …
All startups have to cross a massive credibility gap on their way from a startup idea to becoming a big company. Early customers, employees, investors, and partners all have a healthy …
Your business is defined by what you say NO to. Let me explain. Did you know every restaurant could cook any other type of food? They all have pots, pans, refrigerators, stoves, and …
Who is more likely to get their startup to product-market fit: technical founders or business-side founders? Greg R. asked me this question on a podcast interview this morning. Here's the simple answer: Both …
For big businesses, the main thing is keeping the main thing the main thing. For startups, the main thing is surviving long enough to find your main thing.
I talked to 3 technical founders this week who had the same problem. In Ukraine, India, and Phoenix. These are serious coders who have built real $1M ARR software businesses with …
Show me any growing business with a line of waiting customers... and I’ll show you a specialist who is known at the best at something specific in their market. We don’t line …
Finding product-market fit requires product-market grit. I don't know any entrepreneur who easily found their sweet spot of the right customer and the right product at the right time and things …
Product-market fit means a company has "very happy customers who want to buy more and who recommend your products to their peers." But the concept of Product-Market Fit has been far …
Two weeks ago I volunteered to judge a live startup pitch day with 23 undergraduate presenters at a major university in the Dallas area. Seven of the 23 startup pitches were …
I have been looking for an example of a successful company that started "wide" by being many things to many people and then grew from there without focusing. I have been …
Industry-focused software startups have a much better chance of getting to product-market fit than other startups. Vertical software companies focus on a particular industry, like dermatologists, childcare centers, insurance agencies, independent …
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