Product Market Fit

We line up for specialists who are known as the best

Show me any growing business with a line of waiting customers…

and I’ll show you a specialist who is known at the best at something specific in their market.

We don’t line up for generalists.

(Unless they are now effectively monopolies like Amazon or Google or Walmart. But these always started as specialists first.)

Greg Head posted this on LinkedIn on January 4, 2022. Check out the comments and join the discussion on LinkedIn.