What A Technical Startup Founder Would Do Differently Next Time

by | Jan 5, 2022

I talked with a technical founder today who never got revenue traction in his startup, but he was able to sell his technology to a bigger software business that wanted the platform he built.

I asked him what he’d do differently next time.

Here’s what he said:

“For every dollar spent on development, I’d spend at least twice that on marketing.

I totally underestimated what it would take to get customers and revenue.”

He would double the marketing investment again if he built a two-sided marketplace, since there are two sets of customers to market to and create active users.

Building software is always hard, but it’s not the hardest part of growing a valuable software company.

The harder part for 90% of software startups is effective sales and marketing that drives customers, revenues, and growth.

Greg Head posted this on LinkedIn on January 5, 2022.

Check out the comments and join the discussion on LinkedIn.

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