There is a lot more startup innovation funded by existing businesses than anyone sees.
It just doesn’t make the headlines that big funding does.
Most of the founders I work with are managing their products and services as a portfolio. It’s a major reason they are succeeding.
Their existing businesses drive revenue and create cash to invest in new products that will grow their business or create their next new biz.
- Tech services companies that generate cash to build a new SaaS product for their customers. A common bootstrapping approach.
- SaaS companies that upsell and cross-sell other services, data, or third-party products in their lineup.
- Scrappy founders who are getting software built and getting to SaaS revenue before they quit their day jobs.
- Early-stage SaaS startups that are experimenting with multiple products at once to see which one takes off the fastest.
The most successful business owners I know are managing a portfolio of up-and-running cash cow services, startup software product experiments, and product or service cross-sells.
Portfolio management isn’t just for big companies.