One of My Favorite SaaS CEOs is Hiring Her First VP of Marketing

by | Sep 6, 2024

One of my favorite SaaS CEOs is hiring her first VP of marketing after years of successful growth and success.

This is the best senior marketing leadership opportunity I have seen in years in SaaS–for the right kind of marketing leader.

Oryx Dental Software founder Dr. Rania Saleh was a frustrated dentist who was tired of the crappy, disconnected, and outdated dental software that didn’t create a great patient experience–or a happy dental office.

Eight years later, this bootstrapped software company has become the fastest-growing dental software company in the US, with almost 2000 dentists using their software for clinical, administration, and billing daily.

That’s right.

  • No VC funding with crazy expectations.
  • No PE investors focused on financials, not dentists, their staff, and their patients.
  • Oryx is profitable and growing fast because it has paying customers and is an efficient business. This isn’t a scrappy startup.

They have done effective marketing and are growing steadily every month.

Now, they need an experienced, modern SaaS marketing leader to build out the foundations of their scalable marketing engine with a great team to help them grow into one of the largest companies in this market.

I have been advising Rania for a year, and she is one of the best SaaS founders I know who is becoming one of the best SaaS CEOs.

Here’s why it’s a rare opportunity for an experienced software marketing leader:

  • The product is complete, modern, differentiated, and loved by their customers. PMF was hit a few years ago.
  • They have a great reputation and growing qualified demand already–without massive investments in marketing. Several marketing channels work great already.
  • Rania is a trusted industry visionary who understands the modern challenges for dentists, their teams, and their patients. She is reshaping the dental business in the US.
  • Credible partners and large dental networks are lining up to work with this company. Momentum is building.

Here’s what Rania is NOT looking for, so please don’t apply:

  • A marketing leader who is great at just one part of marketing and doesn’t understand the whole system.
  • Only has done VC-backed growth with lavish spending and big teams.
  • A dental marketing leader who only knows how it was done in the old days. It’s different now.
  • A fractional CMO or consultant who isn’t full-time and focused.

I’m a former software CMO who has made this startup-to-scale journey to $100M in revenue twice, so I know something about this scale-up game.

If you’re interested, check out this job post on LinkedIn here: https://lnkd.in/gpEJyYpZ

Please pass this on to someone you know who would be a great fit.

Greg Head posted this on LinkedIn on September 6, 2024.

Check out the comments and join the discussion on LinkedIn.

Related Posts

AI Strategy for SaaS Founders: Make Small Bets First

Where will the software industry be in 2 or 5 years, or next quarter? Nobody really knows. Founders, investors, and AI experts aren't sure about what will happen in 3 months, let alone a few years. So how do you make bets as a SaaS/AI ...

The Hidden SaaS and Software Ecosystem in Dallas-Fort Worth

For the past 10 years, I have maintained a side project, Gregslist.com, to support the software ecosystems I live in. Last month I shipped a major update to my curated, up-to-date Gregslist of SaaS, AI, and software companies in the Dallas ...

SaaS Growth Strategy: Why Faster Growth Can Backfire

If you aren’t playing the modern 5X+ annual growth game, VC funding rocket fuel will blow up your company--or get you stuck. VC funding is rocket fuel for rocket-ride startups that keep growing fast and head toward exits over $1B. It's ...
No results found.