Freelance marketplace platform topics discussed on this podcast:

• How building a successful company requires a combination of software and people to deliver high-quality services.
• Why niche targeting and focusing on specific industries can help differentiate a business and attract the right clients.
• How virtual assistants (VAs) play different roles, including followers, doers, and experts, and hiring the right type of VA is crucial for business success.
• How they leveraged organic marketing strategies, including podcasts, SEO, content creation, social media, partnerships, and affiliates, to drive growth and success. 
• Why lean finances and good bookkeeping are essential for making informed decisions and preparing a business for sale.

Best quote from Nathan Hirsch, co-founder of FreeUp

“I’m a big proponent of proving the market when you are trying to start a new business. Do whatever you have to do to prove there’s a market: market research, talking to your competitors, looking at and talking to your competitors, talking to your ideal clients. Go out and do that. 

“I assume that I don’t know the market until I’ve actually done research and have proven that there is a market. Don’t assume that you’re the ideal client for the market or that you know everything. Or that if you build it, they will come. Really go out there and make sure there’s an actual need and prove that you can sell it before you spend years and tons of money on a software project.”