Dan Jaffe is the founder and CEO of LawLytics, a practical website marketing platform for small law firms. Dan was a practicing lawyer before he became an internet entrepreneur with his first venture, which he sold before he started LawLytics in 2012. LawLytics was acquired by the Australia-based Smokeball-LEAP-InfoTrack Group in 2021. Dan is still growing LawLytics as its leader of the acquired company.
LawLytics is a website platform for small law firms who want a successful website but don’t want to overpay an agency or struggle with software that isn’t built for them. LawLytics has templates, designs, and lead-generation tools specifically designed for lawyers to generate business efficiently.
In this episode, you’ll hear how Dan:
- Transitioned from being a practicing trial attorney to an internet entrepreneur and SaaS founder
- Created and sold his first business, an online law firm directory
- Self-funded LawLytics, then added small investments from angels and a local seed fund
- Found a technical co-founder by networking in San Francisco
- Created a content creation service to help their larger customers and generated revenue and profits
- Competed with bigger competitors to deliver a successful website marketing platform for attorneys
- Grew to over 30 employees and contractors, then successfully sold the business in 2021 with the help of an M&A investment banking firm
LawLytics Company Facts
- Founded: 2012
- Software Type: Website marketing platform for small law firms
- Funding: Self-funded from the sale of his previous company, then small angel and seed funding
- Acquisition: Sold to Australia-based Smokeball-LEAP-InfoTrack Group in 2021
- Number of Employees: 30
- Office Location: Scottsdale, Arizona
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