Practical Founders Podcast

#4: Winning the Vertical Software Game with Steady Growth – Dan Jaffe of LawLytics

Dan Jaffe is the founder and CEO of LawLytics, a practical website marketing platform for small law firms. Dan was a practicing lawyer before he became an internet entrepreneur with his first venture, which he sold before he started LawLytics in 2012. LawLytics was acquired by the Australia-based Smokeball-LEAP-InfoTrack Group in 2021. Dan is still growing LawLytics as its leader of the acquired company.

LawLytics is a website platform for small law firms who want a successful website but don’t want to overpay an agency or struggle with software that isn’t built for them. LawLytics has templates, designs, and lead-generation tools specifically designed for lawyers to generate business efficiently. 

In this episode, you’ll hear how Dan:

  • Transitioned from being a practicing trial attorney to an internet entrepreneur and SaaS founder
  • Created and sold his first business, an online law firm directory
  • Self-funded LawLytics, then added small investments from angels and a local seed fund
  • Found a technical co-founder by networking in San Francisco
  • Created a content creation service to help their larger customers and generated revenue and profits
  • Competed with bigger competitors to deliver a successful  website marketing platform for attorneys
  • Grew to over 30 employees and contractors, then successfully sold the business in 2021 with the help of an M&A investment banking firm

LawLytics Company Facts

  • Founded: 2012
  • Software Type: Website marketing platform for small law firms
  • Funding: Self-funded from the sale of his previous company, then small angel and seed funding
  • Acquisition: Sold to Australia-based Smokeball-LEAP-InfoTrack Group in 2021
  • Number of Employees: 30
  • Office Location: Scottsdale, Arizona


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Greg Head recorded this on episode on July 15, 2022 for the Practical Founders Podcast see all of the episodes.

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