One of My Favorite SaaS CEOs is Hiring Her First VP of Marketing

by | Sep 6, 2024

One of my favorite SaaS CEOs is hiring her first VP of marketing after years of successful growth and success.

This is the best senior marketing leadership opportunity I have seen in years in SaaS–for the right kind of marketing leader.

Oryx Dental Software founder Dr. Rania Saleh was a frustrated dentist who was tired of the crappy, disconnected, and outdated dental software that didn’t create a great patient experience–or a happy dental office.

Eight years later, this bootstrapped software company has become the fastest-growing dental software company in the US, with almost 2000 dentists using their software for clinical, administration, and billing daily.

That’s right.

  • No VC funding with crazy expectations.
  • No PE investors focused on financials, not dentists, their staff, and their patients.
  • Oryx is profitable and growing fast because it has paying customers and is an efficient business. This isn’t a scrappy startup.

They have done effective marketing and are growing steadily every month.

Now, they need an experienced, modern SaaS marketing leader to build out the foundations of their scalable marketing engine with a great team to help them grow into one of the largest companies in this market.

I have been advising Rania for a year, and she is one of the best SaaS founders I know who is becoming one of the best SaaS CEOs.

Here’s why it’s a rare opportunity for an experienced software marketing leader:

  • The product is complete, modern, differentiated, and loved by their customers. PMF was hit a few years ago.
  • They have a great reputation and growing qualified demand already–without massive investments in marketing. Several marketing channels work great already.
  • Rania is a trusted industry visionary who understands the modern challenges for dentists, their teams, and their patients. She is reshaping the dental business in the US.
  • Credible partners and large dental networks are lining up to work with this company. Momentum is building.

Here’s what Rania is NOT looking for, so please don’t apply:

  • A marketing leader who is great at just one part of marketing and doesn’t understand the whole system.
  • Only has done VC-backed growth with lavish spending and big teams.
  • A dental marketing leader who only knows how it was done in the old days. It’s different now.
  • A fractional CMO or consultant who isn’t full-time and focused.

I’m a former software CMO who has made this startup-to-scale journey to $100M in revenue twice, so I know something about this scale-up game.

If you’re interested, check out this job post on LinkedIn here: https://lnkd.in/gpEJyYpZ

Please pass this on to someone you know who would be a great fit.

Greg Head posted this on LinkedIn on September 6, 2024.

Check out the comments and join the discussion on LinkedIn.

Related Posts

Vertical SaaS Investor Dave Yuan on Becoming a Control Point

AI can strengthen your established and practical SaaS business, even in your slower-moving vertical market. It's not all about about AI-first...yet. Maybe you brushed off AI tech and ignored it. You've got plenty to do in your SaaS business ...

When Your SaaS Biz Doesn’t Work Our, Move On Quickly

Most startups experiments don’t grow up into real companies. Many startups fail outright, especially when they took on “Go Big or Go Home” VC funding. Most of those go home. Dori Yona is co-founder and CEO of SimpleClosure, a technology- ...

Take the Vertical SaaS Benchmark Survey from Tidemark

Vertical SaaS founders each serve different markets, fund in different ways, and have different goals and outcomes. Why should their SaaS benchmarks be the same as those at VC-funded horizontal software companies? Are you a ...