There is an active crowd of founders with side gig SaaS startups who are winning the fast-start, fast-flip game in their own terms.

Troy Munson was a successful enterprise SaaS sales rep for several years, but he wanted more control over his life—and he dreamed of achieving financial independence.

He launched his first small startup on the side. He kept his day job and worked into the night on his startup project.

He learned a lot and sold it for a modest amount before launching his second side gig startup, which he grew quickly and sold for a little more.

His third side-gig startup is Dimmo 🦖, which allows enterprise software buyers to watch product demos without talking to sales reps.

With the help of two co-founders, Dimmo is now live and revenues are growing fast.

With a little angel funding, Troy went full-time to make Dimmo successful quickly.

“I’m like this fast-starter person. I built Vocul and Refurl, my first two side gigs, from an immediate thought: This is annoying, this should be solved. Let me solve it, let me sell it. And then let me see if there’s any interest.

“So with Dimmo, I just wanted to create extra income on the side. The initial hope for Dimmo was to pay my mortgage with a side gig. I knew software buyers just wanted to watch software demos. So let’s just make it like a YouTube for software demos and then we’ll just take some sort of revenue.

“It blew up on LinkedIn when we launched and grew faster than expected. I had to go full-time and I’m so happy I did. It feels great.

“I hope I never go back to the side gig guy. I also hope I never go back to any sort of any sort of W-2 work. I’m buying my freedom.”

Troy Munson, founder and CEO of Dimmo

He and his cofounders don’t plan to run this forever, but they do want to create a valuable company and achieve financial independence as successful SaaS founders.

Start fast, learn fast, grow fast, and sell fast. Then do it again.

It’s one way to be a successful practical founder that we don’t hear about much, but it’s very common.

Check out this amazing interview with Troy Munson on the Practical Founders Podcast.