SaaS Financial Operations Expert Explains SaaS Accounting Stages

l operations are often neglected by startup and early-stage founders, but it always comes back to bite them later.

Here are 5 most common questions I hear from serious SaaS founders and CEOs about financial ops:

  •  Which SaaS metrics are most important at my stage of growth?
  •  What does a fractional CFO do and how much do they cost?
  •  Do I have the right setup for my bookkeeping and SaaS revenue analysis?
  •  What financial foundations are required to raise funding or get acquired?
  •  What is the most important question to ask when hiring a bookkeeper, tax accountant, or fractional CFO?

This week on the Practical Founders Podcast, I asked all those common questions and more to experienced SaaS CFO and prolific educator, Ben Murray, as my expert guest.

Ben has been sharing his practical knowledge about the tricks and traps of SaaS finance and metrics on his popular blog and podcast called The SaaS CFO for more than seven years.

He has coached and trained hundreds of SaaS founders and finance professionals on the nuances of the popular SaaS business model in his courses at The SaaS Academy.

Basic accounting, tax, and financial operations are an important part of the business foundation of a successful SaaS business, anywhere in the world.

But new founders often do not have a business background and they are focused on customers, products, and sales. Financial operations are often a mess that can get bigger as you grow.

Financial efficiency and leverage is the superpower of practical SaaS companies that are growing without big funding. It’s a discipline of measurement and improvement that starts early.

Ben explains that it’s important to do the right things at the right time. You can grow at the pace you want with the confidence that you aren’t going to screw up your business with cash problems or get too far ahead on your spending.

Listen to this expert interview with Ben Murray on the Practical Founders Podcast.


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