Investors and bootstrappers have very different reactions to achieving real Product-Market Fit.

Big Funding Investors:

• Great! You have finally happy customers and accelerating revenue.
• You should add our rocket fuel funding to go faster and sell the company for big money to pay us back times 10 or 100!
• You have to deliver the return on capital that we promised our investors no matter what.

Bootstrapped SaaS Founders:

• Great! We finally have happy customers, accelerating revenue, and a very efficient business model.
• We can grow steadily and profitably and not screw it up by going too fast with way more risk!
• Maybe we’ll sell the business soon, raise a little money, or maybe we’ll run it for 20 years, but it’s our choice and our prize.

Same PMF. Different goals in life.

#practicalfounders