Last week, a group of serious SaaS and AI founders gathered in Richardson, in the Dallas area, for great in-person connection time and a Q&A with Robin Alex, co-founder of HighLevel.
Robin shared HighLevel’s scrappy startup story: he was in Dallas, with two other founders in different parts of the world. They built simple software, found paying customers, and kept going as a bootstrapped SaaS company.
Now HighLevel has over 2,000 employees, 100,000 small business agency partners, and millions of small business customers who use their CRM and marketing platform every day. With big investors now, too.
Robin stayed in Dallas, and about 250 of those employees work here. They’re moving into a new Dallas-area office next month.
Robin answered founder questions for over half an hour, covering:
– Their unconventional approach to growing so quickly
– Keeping control of the company while taking on capital partners
– How AI is changing the SaaS landscape
Then he hung out until the last founders left. I really appreciate Robin contributing to help the next generation of software founders here in Dallas
Thanks to HEXA for hosting us in their great space in Richardson, and to Jonathan Marzoq of Usio for the food and drinks.
We’re already planning the next Dallas Software Founders meetup for December. Invitations go to people on this list first, so watch your inbox.
Go to Dallas Software Founders to join the list and get an invite to our next event.

