What founders really mean by “It’s going great!”

I have this conversation 10 times a week:

Me: How’s it going over there?

Software startup founder: Great!

Me: How’s it really going?

(pause)

Founder: We’re f*cked. It’s all hard.

Me: Welcome to the club. That’s why everyone isn’t doing it. Keep going.

But only always.

Greg Head posted this on LinkedIn on December 9, 2021. Check out the comments and join the discussion on LinkedIn.