Double Down To Accelerate Growth And Market Power

by | Dec 18, 2020

I have talked to dozens of founders and CEOs this month about their plans for 2021.

The most powerful words a founder can say about their plans next year: Doubling down.

“We will accelerate our growth by doubling down on …”

  • …the segment of customers who are happiest with our product
  • …the marketing channels and messages that work best
  • …the partnerships that actually create results
  • …the product features and customer experiences that deliver the most value

Doubling down means declaring your focus and concentrating your efforts.

Doubling down with investment and attention on the things that are working great.

Doubling down means being the best at fewer things, not doing more of everything.

Doubling down creates intensity and acceleration in your core business. And focused execution for your team.

  • What will you double down on next year in your business?
  • And what will you stop doing to make room for this?
Greg Head posted this on LinkedIn on December 18, 2020.

Check out the comments and join the discussion on LinkedIn.

Related Posts

Grow a Bigger SaaS Company with Fewer People Headachess

New software startup founders sell themselves short when they tell me, “I never want more than 10 or 15 employees. I don’t think that would be any fun.” Yet they still want to build a valuable software company that doesn’t rely on the ...

Staying Alive Is a Critical Part of the Growth Game

What do 100% of bootstrapped SaaS businesses that grow to $5M or $10M in revenue have in common? These companies didn't die, and they didn't get stuck along the way. At least half of the game of getting to $10M in revenue is staying alive ...

The Biggest Problem Startup Founders Don’t Know They Have

“Fix our positioning” doesn’t appear on many to-do lists or strategic annual priorities. But the symptoms of positioning problems create daily friction and reduce the impact of any business execution. Positioning is the clarity you have ...
No results found.
Practical Founders eBook

FREE 60-PAGE EBOOK

Win the Startup Game Without VC Funding

Learn how all 75 founders on the Practical Founders Podcast created an average founder equity value of $50 million.