Real Estate CRM Topics Discussed on this Podcast

• How Stephanie and her husband got into real estate investing to pay off their graduate school loans
• What frustration caused her to learn to code and build her own solution on the Salesforce platform
• How she sold over a hundred new customers in their first year and stayed profitable
• Why real estate investors love their software and tell their friends
• What her big vision is for her company and how she plans to achieve it

Quote from Stephanie Betters, CEO of Left Main REI

“I mostly created this software company out of pure rage, to be honest. In the middle of all this chaos of working full-time as a Nurse Practitioner, with kids, and our investment company, we kept running into data issues because our CRM was really unreliable. It would go down and then our phone couldn’t ring and then all our employees couldn’t work. It was madness. 

“Then I went through a very arduous sales process with Salesforce to build us a solution, but I was not expecting on the eighth call to get a quote of $100,000 for the initial build and six-month build time—just to create a log in. And then we’ll go into phase two after that. It basically blew my mind.

“So I was just like, how hard can this be? I’ll just do it myself. I spent the next three months teaching myself Salesforce coding and flows and process builders and all this stuff, to learn how to build on the platform. And I built and launched it in three months. And it made an immediate impact on our real estate investment company.”